Category: Social Media for Business

It’s a Boomer memory that most of us can relate to.  Remember when you were 10, and your parents took you to the Dairy Queen for a special treat on a Saturday night?  Such a big decision… Dipped cone or chocolate sundae?  Those were the choices.  And everyone stuck by their favourite.  I was a chocolate sundae kind of girl.  Couldn’t see the benefit of  switching my allegiance to a dipped cone.  Why would I want to do that?

Fast forward 40 years.  There are two camps in the world of business these days, too, when it comes to Social Media.  Some people – let’s call them the chocolate sundae people –  wonder why the heck they need to embrace SM.  “The things we’ve always done have always worked,” they say.

Others – let’s call them the dipped cone people –  understand the importance of learning all they can about SM and using it as the brilliant marketing tool it is.

Let’s face it.  Sooner or later the chocolate sundae people are going to become dipped cone people.  And once they’re holding that cone, they’re going to want to know how to lick it in the best possible way.   Are you ready?  Write this down.  The number one tip to remember is this:  “It’s better to GIVE than to RECEIVE.” (More…) Continue reading “Top SM Tip? Better to Give than Receive!”

There’s a lot of talk these days about the negative consequences of social media.  The more people are plugged in to technology, the theory goes, the less they are plugged in to each other.  Personal relationships aren’t created and maintained the good old fashioned way anymore.  People would rather text a conversation than actually have one face-to-face.  The decline of Western Civilization?  Could be.  But then, there was “LinkedIn”.    (More…) Continue reading “Are You LinkedIn?”